These days many clients would rather not spend thousands of dollars for custom photo shoots but still expect advertising that is beautiful and meaningful. Throughout my career I've had to get creative with visual content which includes scouring the stock photo houses for something that will fit a concept. This ad is an example of that approach ... We had an idea, we had good copy, all we needed was an image to pay it off placed within an attractive design. After putting this ad together subsequent ads were handled by another designer, keeping the look and feel of this design intact.